Dreaming up a name is easy.
Discovering a great name was hard.
Until now.
Discover the most productive name for your brand or business offering using your words and Aesop’s commercially proven approach.
Aesop finds names that are near impossible to find on your own. Names that are unexpected yet tell meaningful stories about your offering.
Names that are only revealed through Aesop’s deliberate process, built on decades of professional experience and grounded in structured imagination.
Tanya Gustafson
Founder, CEO
I created Aesop to give AI the encoded guidance it needs to push beyond the predictable, and deliver names that are creatively relevant, conceptually rich, & connected to your offering in more memorable ways.
We find the right names. For you.
Aesop takes the randomness and guesswork out of naming. By using an agency-inspired Discovery Journey, we provide a personalized path towards the most powerful and persuasive names for what you – and you alone – have made.
We make naming an amazing experience.
By helping you evolve and structure initial, thoughts, inspiration and inklings about what should inform your name, Aesop transforms naming into an enlightening exercise that leaves you with a better understanding of your business – all while bringing with kind of “wow” factor that keeps things fun.
We reduce cost and return time.
Aesop is highly time and cost efficient – with expert-level results returned in a matter of hours for a cost falling far, far below that of other professional resources.
We give you the tools to tell a rich story.
Every Aesop name comes with a detailed rationale explaining what it can stand for in the hearts and minds of the market – empowering you to take ownership of a more in-depth narrative.
Don’t know what to expect?
Take a quick tour of what it’s like to name something with Aesop.
Learn about naming for business.
Explore our catalogue of insights on the what, why and how of creating names for the marketplace.
Why a Name’s “Rationale” is More Important Than You Think
Names Matter: Your Most Powerful Communications Tool
Experience the journey to high-quality names.
Curious about what Aesop can do? Begin a free discovery journey to clarify and capture the narrative threads that will form the right name and power the most productive story for your offering.