Explore some real-life examples of names and rationales created by Aesop.

Aesop deliberately delivers a wide range of names. Names built off diverse strategies. That tell a variety of stories. And reflect different language choices and construction styles.


Select a Case Study from the tiles below to explore the distinctive creations of Aesop.



Makeup Case Study
Bakery Case Study
Photography Case Study
Embroidery Case Study
T-Shirts Case Study
Graphic Design Case Study

Start your own Aesop Journey to discover distinctive names and narratives.