Dreaming up a name is easy.

Discovering a great name was hard.

Until now.

Discover the most productive name for your brand or business offering using your words and Aesop’s commercially proven approach.


Opacify is the perfect name for this offering as it speaks to the unique beauty of the product. The word ‘opacify’ conveys a sense of mystery, intrigue, and sophistication – characteristics that perfectly encapsulate this offering. Additionally, the mugs are made of acrylic ceramic which is known for being opalescent, making ‘opacify’ an especially fitting name. This name allows customers to see what they will be getting: a stunning mug that adds a touch of elegance and mystery to their lives.

Cozy Finery

Cozy Finery reflects the warm, homey feeling and personal expression that this offering provides. It conveys the idea of being stylishly comfortable, which is what customers really find valuable from this offering. The word ‘finery’ also suggests a sense of refinement, which is conveyed in the aesthetic expression enabled by the unique acrylic ceramic construction. This name perfectly captures the essence of this product and its ability to make stylish dwellers feel familiar and content.


Warmful is a great name for this offering because it conveys the homey, comforting feeling that the artisinal mugs can bring to stylish dwellers. The word ‘warmful’ suggests a sense of warmth and coziness that comes from using these mugs. It also emphasizes the unique artistic expression these mugs provide, as ‘ful’ implies a fullness of beauty and creativity. By combining ‘warm’ and ‘ful’, warmful is an apt name for this collection of artisinal mugs, providing customers with a feeling of warmth and comfort as they enjoy their coffee.


Ballyhoo is a great name for this offering because it implies excitement and enthusiasm, which is what advertisers strive to create with their campaigns. It also communicates the idea of getting people talking and creating buzz around a product or brand. Additionally, the name ballyhoo has a positive connotation and is easy to remember, making it an ideal choice for an advertising campaign.


Mettle is a great name for this offering because it conveys the spirit of determination and courage that is necessary for users to succeed in their career independence journey. It is a strong and positive word that encourages users to push the boundaries of their creativity and experience success. Additionally, it reflects the unique qualities of the offering: its originality and quirkiness. In a way that resonates with customers, mettle captures the essence of this offering in just one word and inspires customers to take action to create an impact.


Forwardly is the perfect name for this offering because it implies a forward-thinking approach to advertising and media. It speaks to the innovative, dynamic nature of this offering, which seeks to deliver social and differentiated media solutions. The name suggests that this offering is designed to help businesses stay ahead of the competition by providing cutting-edge tools and strategies. Beyond that, the word forwardly has a positive connotation which reflects the optimism and enthusiasm surrounding this new offering. Ultimately, forwardly is an ideal name for this offering because it reflects its mission and spirit.


Cultivar is an apt name for this landscaping offering because it speaks to the beauty and care that goes into creating the perfect grounds. The word “cultivar” is derived from “cultivated variety” and reflects the idea of nurturing and cultivating a garden with precision. It resonates with the notion of beauty, craftsmanship, and proactive maintenance that comes with manicured grounds. It also connotes a sense of pride in ownership and satisfaction in seeing a job well done. In sum, cultivar is an evocative name for this offering that will be sure to captivate customers seeking to create a oneofakind outdoor experience.

Lush Flowerpot

The name ‘lush flowerpot’ captures the essence and spirit of this offering perfectly. It combines the adjective ‘lush’, suggesting lush and vibrant landscaping that is full of life, with the metaphor of a flower pot, suggesting something that is lovingly and expertly cared for. This name emphasizes the idea that this offering is not just about mowing lawns, but rather it’s about creating a beautiful outdoor space where customers can take pride in their surroundings. The imagery of a flowerpot also conveys the notion that customers who use this offering can expect to be rewarded with something special.


Groomist is an excellent name for this offering because it embodies the idea of manicured, allweather grounds that customers want. The use of groom in the name implies a special attention to detail and care, while the suffix ‘ist’ conveys expertise and professionalism. This combination of words captures the essence of what this offering stands for: a reliable, professional service that provides customers with beautiful surroundings. Additionally, groomist is easy to remember and creates a strong mental connection to the product’s purpose.


Bonhomie is a great name for this offering because it perfectly captures the atmosphere and spirit of the restaurant winery. The term ‘bonhomie’ is french for “goodwill, friendliness, and cheerfulness”, which accurately reflects the environment this offering seeks to create. The name conveys that customers will be surrounded by good vibes and a welcoming atmosphere. It also implies that customers will be able to enjoy themselves in an enjoyable setting. In other words, Bonhomie will provide an experience not just of delicious consumption, but of celebration and merriment as well.

Jolly Kazoo

The name ‘Jolly Kazoo’ is a great fit for this offering because it creates an enjoyable image that is pleasant and fun. The word ‘jolly’ evokes a lighthearted and cheerful atmosphere, while the word ‘kazoo’ adds a whimsical and lively feel. Together, these two words create a concise yet unique name that accurately reflects the atmosphere of the restaurant winery – one of entertaining and festive relaxation the name also implies that customers will have a good time when they visit, which makes it all the more appealing to potential customers.


Gourmandize is a great name for this offering because it perfectly captures the essence of what customers are looking for: delicious consumption and enjoyable entertainment. The word ‘gourmandize’ implies an indulgence in rich and flavorful food and drinks, which captures the spirit of the restaurant / winery offering perfectly. The change in spelling from ‘gourmet’ to ‘gourmandize’ allows customers to differentiate this offering from other similar offerings in the market, while still being familiar. In addition, ‘gourmandize’ has a fun and lighthearted feel which adds to the atmosphere of relaxation and cheerfulness that customers are looking for.


Sonorize reflects the idea of harmonious movement and efficiency, which are the core values of this offering. At the same time, it is a play on words: the name ‘sonorize’ brings to mind both sound and synchronization. This perfectly captures the idea of creating fluid movement through automated logistics. The name is also easy to remember and speaks to people’s desire for flexibility and modularity. As a result, Sonorize is an ideal name for this offering as it encapsulates all that it stands for in a single catchy word.

Agile Chain

Agile Chain is a great name for this automated logistics offering because it captures the essence of what it does – enabling users to experience fluid movement with improved efficiency. The word ‘agile’ speaks to this offering’s flexibility and modular architecture, which is what customers find valuable from the offering. Moreover, the word ‘chain’ encapsulates the notion of task-oriented management that comes to mind when customers use this offering. This name is memorable and concise yet speaks volumes about what users can expect from the offering.


The name ‘phluid’ is a great fit for this automated logistics offering because it effectively captures the essence of the offering. It evokes an image of something that is both flexible and fluid, which accurately describes this solution’s improved efficiency and modular architecture. Furthermore, it is easy to remember and pronounce, making it accessible to customers from all walks of life. Additionally, ‘phluid’ stands out compared to competitors in the market, helping to differentiate this offering from others.

Aesop finds names that are near impossible to find on your own. Names that are unexpected yet tell meaningful stories about your offering.

Names that are only revealed through Aesop’s deliberate process, built on decades of professional experience and grounded in structured imagination.

Tanya Gustafson Naming Branding Founder CEO Aesop

Tanya Gustafson

Founder, CEO

I created Aesop to give AI the encoded guidance it needs to push beyond the predictable, and deliver names that are creatively relevant, conceptually rich, & connected to your offering in more memorable ways.

We find the right names. For you.

Aesop takes the randomness and guesswork out of naming. By using an agency-inspired Discovery Journey, we provide a personalized path towards the most powerful and persuasive names for what you – and you alone – have made.

We make naming an amazing experience.

By helping you evolve and structure initial, thoughts, inspiration and inklings about what should inform your name, Aesop transforms naming into an enlightening exercise that leaves you with a better understanding of your business – all while bringing with kind of “wow” factor that keeps things fun.

We reduce cost and return time.

Aesop is highly time and cost efficient – with expert-level results returned in a matter of hours for a cost falling far, far below that of other professional resources.

We give you the tools to tell a rich story.

Every Aesop name comes with a detailed rationale explaining what it can stand for in the hearts and minds of the market – empowering you to take ownership of a more in-depth narrative.

Don’t know what to expect?

Take a quick tour of what it’s like to name something with Aesop.

Learn about naming for business.

Explore our catalogue of insights on the what, why and how of creating names for the marketplace.

Why a Name’s “Rationale” is More Important Than You Think

Names Matter: Your Most Powerful Communications Tool

Your One “Right Name” Doesn’t Exist – But Many Great Ones Do.

Why great names are more than just words

Experience the journey to high-quality names.

Curious about what Aesop can do? Begin a free discovery journey to clarify and capture the narrative threads that will form the right name and power the most productive story for your offering.