Privacy Policy


When you use Aesop’s products, you’re trusting us to handle your personal information with care. We take that trust seriously. This Privacy Policy describes how we collect, use, and protect your personal information.  How Does Aesop Make Money?  We offer free content, ideation experiences, and paid products. We make money from our paid products. We don’t sell your data. What Information Does Aesop Process or Collect? We process or collect information to provide, build, protect, improve, and promote our products. The information we collect includes account and payment information you provide, as well as log data and device information that we collect automatically.  Here are the categories of information we collect or process:

How Does Aesop Make Money?

We offer free content, ideation experiences, and paid products. We make money from our paid products. We don’t sell your data.

What Information Does Aesop Process or Collect?

We process or collect information to provide, build, protect, improve, and promote our products. The information we collect includes account and payment information you provide, as well as log data and device information that we collect automatically. 

Here are the categories of information we collect or process:

  • Account information when you sign up for an account, which includes your email address, password, name, and user preferences. If you sign up through a third-party service, like Google or Apple, we’ll collect the information from them that you authorize. 
  • Payment information if you are a paying customer, which includes payment transaction history and limited payment card information. If you use a third-party payment processor to finalize and pay for your order, you will provide your payment information directly to those providers, not us.
  • Log data and device information, which includes internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, and operating system and platform. We also use tracking software provided by Hotjar Ltd.
  • Sales and support data, which is the personal information you share with us when you interact with our customer support and sales teams. 
  • User content, which consists of all the text that you upload, enter, or otherwise transmit when you use our products. .
  • Usage data, which includes information about how you use and interact with our products, including feedback on names and stories shown.
  • Cookie information and other identifiers to enable our systems to recognize your browser or device and provide, protect, and improve our products.
  • Other information you provide directly to us. You may have the option to submit additional information as you use our products. For example, you may choose to participate in surveys where you can provide feedback on the product.

How Does Aesop Use Personal Information? 

We use your information to provide, build, protect, improve, and promote our products.

The way we use your information depends, in part, on how you use our products and what preferences you set.

We use your information for the following specific purposes:

  • Providing Aesop products to you. We use data to operate our products and provide a rich, interactive experience.
  • Personalizing Aesop for you. We use personal information to tailor your Aesop experience and enhance your communication abilities. For example, based on your user feedback, we may augment the sequence of names are shown.
  • Providing support to you. We need personal information to resolve issues that you encounter with our products. For example, if you contact our support team, we may need access to account information in order to respond to your request.
  • Troubleshooting and debugging our products. We need data to resolve technical issues that arise with our products. For example, we use log data to track outages.
  • Building and improving our products. We’re continually developing new methods to make our products smarter, faster, more secure, and more helpful. We use data to help us do so. For example, we refer to usage data to help us decide what new features to build.
  • Processing payments. If you are a paying customer, we need payment information to enable your transaction.
  • Promoting our products. We use data to send promotional communications. For example, depending on your location, we may use account information to send you marketing emails about new products or offers, from which you can unsubscribe. 
  • Ensuring our and our users’ safety and security. We need personal information to protect Aesop against fraud and abuse. For example, we may need to use your account information to verify your activity and protect against malicious, deceptive, or illegal activity.
  • Supporting and selling our products. We use sales and support data to promote and sell our products to you and to provide you with support. Some of these activities are provided by service providers with whom we have contracted.
  • Complying with legal obligations. We use personal information where required by law or where we believe it is necessary to protect our or others’ legal rights. For example, we may process account information to help you exercise your data protection rights.

We use automated and manual processing techniques when using information for these purposes. Our automated methods include artificial intelligence (AI), which is a set of technologies that allow computers to perform tasks that would typically require human knowledge and intelligence. Our manual methods frequently work in conjunction with, and support, our automated methods, and all of our data handling is subject to the security practices provided by the world’s leading cloud computing infrastructure providers, including Amazon Web Services.

Aesop retains personal information for as long as necessary to provide our products to you, to complete the transactions you have requested, or for other legitimate purposes such as to comply with our legal obligations or resolve disputes.

When it comes to user content, by default, we process user content associated with your account to provide services to you. After that, if you did not choose to retain that content, we either delete or de-identify it.

With Whom Does Aesop Share Personal Information?

We don’t sell your personal information. We do share your information with certain third parties, as described below, to provide, build, protect, improve, and promote our products and as required by law.

  • Trusted service providers. We use service providers like Amazon Web Services to provide, protect, promote, and improve our products. These trusted third parties are bound by agreements that require them to follow our data privacy and security requirements and only use your data in the way we tell them to. 
  • Government agencies, regulators, and other authorized third parties. We may disclose your information to governmental agencies, regulators, and other third parties if we determine that such disclosure is reasonably necessary to (a) comply with any applicable law, regulation, legal process, or appropriate governmental request; (b) protect any person from death or serious bodily injury; (c) prevent fraud, harm, or abuse of Aesop or our users; or (d) perform a task carried out in the public interest.
  • An acquirer of Aesop’s business or assets. In case of a merger, sale, or reorganization of all or part of our business, information covered by this policy may be transferred in connection with that deal. We’ll notify you (for example, via a message to the email address associated with your account) of any such deal and outline your choices in that event.
  • With your consent or otherwise at your direction. If you consent to share your personal information or otherwise direct us, we may do so.

Does Aesop Collect Personal Information from Children?

To use our products, you must be at least 13 if you reside in the United States and 16 if you reside anywhere else.

We encourage parents and legal guardians to monitor their children’s internet usage and to help enforce this Privacy Policy by making sure that their children do not provide personal information through our products.

If we determine we have collected personal information from a child younger than 13 years of age in the United States, or 16 years of age elsewhere, we will take reasonable measures to remove that information from our systems.

Exercising Your Data Rights

You have a number of ways to interact with the personal information that Aesop processes, including requesting a record of your information, updating or correcting it, and deleting it.

  • Request a personal data report. You can submit an access request for your data by emailing [email protected]
  • Correct or update your data. You can update your name, email address, and language preference through your Aesop account settings.
  • Stop us from processing your personal information. You can ask us to stop using your personal information for marketing emails by clicking “unsubscribe” on the emails you receive.
  • Delete your data. You can remove your personal information from Aesop by emailing a request to [email protected].
  • Lodge a complaint. If you’re based in the EEA, Switzerland, or the UK and think that we haven’t complied with data protection laws, you have a right to lodge a complaint with your local supervisory authority.

What Other Policies Apply to the Use of Aesop’s Products?

When you use Aesop’s products, your use is subject to our Terms of Service and Acceptable Use Policy. Our Terms of Service include provisions governing how to resolve disputes, our limited warranties, and limitations on damages. 

When and How Will Aesop Update this Policy?

We stand behind the promises we make and will never materially change our policies and practices to make them less protective of your information without giving you advance notice. You must keep your email address up to date because we may use that email address to provide you with notice of any updates. We may also provide an update via an in-product notification. When our business or privacy regulations change, we will update this Privacy Policy accordingly. You should check this Privacy Policy page to see recent changes.

Contact Information

You can contact us with any questions relating to this Privacy Policy by emailing [email protected], or by contacting us via postal mail at Made by Aesop LLC, PO Box 637, Saddle River, New Jersey, USA, 07458, Attn: Legal Department.