by aesop | Apr 9, 2024 | Main Blogs
It may seem like the logic for selecting a name is only relevant to…well, the name. But this couldn’t be further from the truth. The story behind your brand or business name has the power to set the trajectory for a more successful communications strategy. Because it...
by aesop | Mar 25, 2024 | Main Blogs
When approaching the task of naming something new, many look for the “silver bullet”. The “I’ll-know-it-when-I-see-it” name that feels absolutely perfect. The bad news is: the perfect name doesn’t exist. All names come with their own benefits and compromises. And...
by aesop | Mar 11, 2024 | Main Blogs
Whether you’re starting a business, launching a new product, or even kicking off a podcast – making something that didn’t exist before takes a lot. A lot of time. A lot of energy. Sometimes a lot of money. Not to mention a lot of logistical and mental load. It’s no...
by aesop | Jan 28, 2024 | Main Blogs
You had a great idea. You turned it into something amazing. Somethingpeople need and will enjoy. Something you’re ready to share with the world. It’s a huge deal. Creation is what redefines expectations. Removes boundaries. Reshapes society. And revolutionizes how...
